Are you tempted to follow your competitors pricing? Dropping prices to match a competitor might seem like the easy solution, but it’s not always the smartest choice. Reacting too quickly can lead to a race to the bottom, cutting into your profit margins without guaranteeing more sales. Instead, ...

Ever wondered how I, as a pricing expert, price my  own products? I recently had the idea to make a YouTube video about my own process of pricing digital products. Why? Because, honestly, pricing is one of the most challenging (and rewarding!) parts of launching something new, even for someone l...