
The Pricing Insight Weekly
Our weekly newsletter delivers actionable insights to improve your pricing. Stay ahead with expert analysis, pricing trends, and practical pricing tips to maximize profitability and grow your pricing competence to make data-driven pricing decisions. Ready to take more decisive actions on pricing? Subscribe now!
Tags: pricing
Showing 5 results:
Is your price sending the right message?
Rethink your pricing. Rethink your positioning
This weekend, I have been reading April Dunford’s book Obviously Awesome - How to Nail Product Positioning so Customers Get it, Buy it, Love it. While the book primarily focuses on product positioning, it also touches on pricing. Pricing should alig...
by Marika Päiväniemi —
Feb 09, 2025
pricing
Simplify B2B pricing, maximize profitability
How can you simplify pricing for multiple customer groups without losing profitability?
Handling pricing for multiple customer groups or distribution channels can be challenging. Complex pricing structures with layered rebates and discounts often reduce visibility and hurt profitability.
The sol...
by Marika Päiväniemi —
Jan 26, 2025
pricing
Are you sure it’s not the price?
Are you sure people aren’t buying your products or services because of the price?
Pricing can feel like random guesswork, but it shouldn't be. Customers might not be willing to pay your price, but in many cases, the problem isn’t the amount, it’s the way your pricing is presented, positioned, or...
by Marika Päiväniemi —
Jan 19, 2025
pricing
How much will your customers pay?
My favorite pricing concept
When it comes to pricing, one of my favorite concepts to explore is customer willingness to pay (WTP). It’s such an insightful approach because it allows us to truly step into the minds of our customers and understand what they value most. Think about it, how often do...
by Marika Päiväniemi —
Jan 12, 2025
pricing
Make a pricing promise for 2025
When was the last time you evaluated your pricing?
Many businesses set their prices and forget about them without realizing just how much has changed in the market since then. Staying static in a dynamic world isn’t just risky, it can mean missed opportunities for growth, profit, and customer al...
by Marika Päiväniemi —
Jan 06, 2025
pricing
