This week, it’s time to think critically about the influence of discounting on your profits and consider more effective strategies for incentivizing your customers.   The hidden price of discounting   Discounting is often the easiest way to make more sales, but have you considered the long-term ...

The hidden costs of wrong pricing strategies Have you considered how much your pricing impacts your business? The wrong price can do more damage than you think.   Does your pricing cover costs while generating a sustainable profit? How do your customers perceive your pricing: Fair, expensive, o...