Offering discounts is tempting for small business owners and e-commerce entrepreneurs. After all, discounts often lead to an immediate growth in sales and higher volumes during campaigns. But is this short-term gain actually worth the long-term risks? For businesses relying too heavily on discou...

The primary challenge is fear—fear of losing customers, fear of backlash, fear of reduced sales. Why maintaining profitability should be a top priority for your business? Why making price adjustments and then just staying silent can often lead to more significant issues? Those are the questions ...