This week, it’s time to think critically about the influence of discounting on your profits and consider more effective strategies for incentivizing your customers.   The hidden price of discounting   Discounting is often the easiest way to make more sales, but have you considered the long-term ...

I can't believe it is only 2 weeks until the Christmas holiday starts!  If you’re like me, this time of year brings the sudden realization that it’s time to start Christmas gift shopping.  As much as I love giving presents, I’ve noticed it feels harder to justify paying full price after all thos...

Prices are important, but what consumers believe about your pricing, "your price image," has a more significant impact on their purchasing decision. This price perception impacts how customers evaluate your products or services' fairness, value, and affordability over the objective cost. Success...

Offering discounts is tempting for small business owners and e-commerce entrepreneurs. After all, discounts often lead to an immediate growth in sales and higher volumes during campaigns. But is this short-term gain actually worth the long-term risks? For businesses relying too heavily on discou...