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The Pricing Insight Weekly

Our weekly pricing newsletter delivers actionable insights to improve your pricing. Stay ahead with expert analysis, pricing trends, and practical pricing tips to maximize profitability and grow your pricing competence to make data-driven pricing decisions. Ready to take more decisive actions on pricing? Subscribe now!
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Does price perception matter more than the price itself?
Prices are important, but what consumers believe about your pricing, "your price image," has a more significant impact on their purchasing decision. This price perception impacts how customers evaluate your products or services' fairness, value, and affordability over the objective cost. Success...
by Marika Päiväniemi — Dec 01, 2024 discounting price image price perception transparency
Why should you avoid excessive discounting?
Offering discounts is tempting for small business owners and e-commerce entrepreneurs. After all, discounts often lead to an immediate growth in sales and higher volumes during campaigns. But is this short-term gain actually worth the long-term risks? For businesses relying too heavily on discou...
by Marika Päiväniemi — Nov 24, 2024 campaign pricing discounting profitability
Should you raise prices? How to do it without losing customers?
The primary challenge is fear—fear of losing customers, fear of backlash, fear of reduced sales. Why maintaining profitability should be a top priority for your business? Why making price adjustments and then just staying silent can often lead to more significant issues? Those are the questions ...
by Marika Päiväniemi — Nov 17, 2024 justification price increase profitability
Impacts of Singles Day, Cyber Week and Black Friday to pricing
Hey, there and welcome to this weeks pricing insights! Despite the grey November without any snow here in Finland Christmas is approaching fast and shops are starting to fill with Christmas items.  This week, we’re focusing on how should you take into account Singles Day, Cyber Week, and Black We...
by Marika Päiväniemi — Nov 10, 2024 dicounting promotions
How to leverage pricing trends in 2025
Hey there! Welcome to this week's edition of our pricing newsletter, where we'll dive into pricing trends and expert analysis. Let's focus today on bundling. It's now November, and we got some snow here in Finland! It starts to feel like winter, and the end of the year is approaching fast as it g...
by Marika Päiväniemi — Nov 02, 2024 bundling pricing trends 2025
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The Pricing Insight Weekly

Our weekly pricing newsletter delivers actionable insights to improve your pricing. Stay ahead with expert analysis, pricing trends, and practical pricing tips to maximize profitability and grow your pricing competence to make data-driven pricing decisions. Ready to take more decisive actions on pricing? Subscribe now!
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