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List of pricing terms

10 Most common pricing terms

pricing skills
  1. Price Discrimination: Ever wondered why you're charged differently for the same product or service at different times or places? That's price discrimination in action. It's a pricing strategy that involves setting different prices for different customers based on their willingness or ability to pay.

  2. Dynamic Pricing: Have you noticed how airline ticket prices fluctuate depending on demand and time? That's dynamic pricing for you. It's an approach that allows businesses to adjust prices on the fly based on current market demands.

  3. Cost-Plus Pricing: This is as straightforward as it gets. Cost-plus pricing involves adding a standard markup to the cost of producing a product. Simple, isn't it?

  4. Value-Based Pricing: What if you could price your products based on the value they bring to your customers? That's exactly what value-based pricing is all about. It's a strategy that sets prices primarily, but not exclusively, on the perceived or estimated value of a product or service to the customer rather than according to the cost of the product or historical prices.

  5. Penetration Pricing: Want to enter a new market with a bang? Penetration pricing is your answer. It involves setting a low initial entry price, usually lower than the intended established price, to attract new customers.

  6. Psychological Pricing: How often have you been enticed by a $0.99 tag instead of a full dollar? That's psychological pricing at work. It's a pricing strategy that uses the customer's emotional response to encourage sales.

  7. Premium Pricing: Do you believe that higher prices often indicate better quality? You're not alone. Premium pricing relies on this perception and sets higher prices for high-quality products.

  8. Economy Pricing: Looking to attract price-sensitive customers? Economy pricing has got you covered. This strategy involves setting low prices for low-cost items.

  9. Price Skimming: Ever seen a new product start with a high price that gradually drops? That's price skimming. It's a strategy used to recover development costs quickly before competition forces lower prices.

  10. Bundle Pricing: What's better than buying one product? Getting more for a lesser price! Bundle pricing involves selling multiple products for a lower rate than they would be sold separately.


Are you ready to leverage these pricing strategies to boost your business? Remember, the right strategy can not only improve your sales but also help you establish a strong position in the market. Don't wait, start strategizing today!

Learn more on the basics of pricing:  50 Comprehensive FAQs on Pricing | Academy 4 Pricing


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