Set Your Price: A Step-by-Step Pricing Strategy

You'll learn


Fundamentals of pricing

Understanding the fundamentals of pricing is crucial because it directly impacts profitability. Proper pricing ensures you cover costs, generate revenue, and remain competitive in the market. Additionally, it helps establish perceived value, which can influence customer perceptions and purchasing decisions, ultimately contributing to business success.


Calculating costs 

Knowing your costs helps set a pricing strategy that covers expenses while allowing for a profit margin. Failure to accurately calculate costs can lead to underpricing, resulting in losses, or overpricing, potentially driving away customers, making cost calculation an essential component of business viability and growth.


Analyzing market trends and understanding customer perception

Analyzing market trends and understanding customer perception in pricing is crucial  because it enables  competitive and responsive pricing. Market trends provide insights into what customers are willing to pay and how competitors are pricing similar products or services. Understanding customer perception helps align pricing with perceived value, increasing the likelihood of attracting and retaining customers, which is essential for a successful growth.

What's inside

 Module 1: Introduction to Pricing 

  • Understanding the Importance of Pricing
  • Key Pricing Concepts and Terminology
  • The Role of Pricing in Business Strategy

Module 2: Pricing Strategy Development

  • Identifying Your Pricing Objectives
  • Defining Your Target Market
  • Choosing the Right Pricing Approach

Module 3: Calculating Costs and Profit Margins

  • Cost Components and Costing Methods
  • Breakeven Analysis and Margin Calculation
  • Pricing for Profitability

Module 4: Market Analysis and Competitor Benchmarking

  • Conducting Market Research
  • Analyzing Market Trends and Dynamics
  • Benchmarking Against Competitors

Module 5: Customer Perception and Value Proposition

  • Understanding Customer Behavior
  • Evaluating Customer Perceptions of Value
  • Creating a Value-Based Pricing Strategy

Module 6: Setting the Right Price

  • Pricing Models and Strategies
  • Price Optimization Techniques
  • Balancing Profit and Customer Value

Module 7: Pricing Strategy Implementation

  • Communicating Price Changes Effectively
  • Handling Pricing Objections
  • Managing Pricing Strategy Challenges

Module 8: Framework for Pricing Strategy Transformation

  • Evaluating and Adapting Your Pricing Strategy
  • Implementing Pricing Strategy Changes
  • Measuring and Monitoring Pricing Performance

What's included

#1- Basic pricing knowledge

Interactive learning modules and real-life examples will guide you to the fundamentals of pricing. 

#2- A framework for choosing your pricing strategy

As a step-by-step guide, the course will assist you in evaluating your current pricing strategy or, if you are about to start your business, choosing the right strategy. 

#3- Personal feedback on your pricing 

At the end of the course, you will have the opportunity to get personal feedback on your pricing strategy. All the information shared is 100% confidential!


349 € incl. tax